VIRTUAL RESTAURANTS, REALLY?
PRESENTATION
OVERVIEW
In today’s world of online ordering and endless delivery options, standing out takes more than just good food. For this project, I served as the in-house creative lead, working with SUBWAY® and Uber Eats to develop a flipbook-style, highly visual presentation aimed at helping internal teams and franchise owners understand the exciting potential of virtual restaurants.
CONCEPT 1: LATE NITE SNACK
Perfect for late-night cravings, this virtual restaurant concept used existing Subway kitchens and pantry ingredientsto create a delivery-only menu of slider sandwiches, wings, loaded fries, and cookies. It targeted high-traffic, late-night spots like college campuses and nightlife areas, proving that big ideas don’t always need new inventory—just smart packaging and mobile-first marketing.
CONCEPT2: Dressed-Up!
A salad-focused sub-brand built to reconnect with health-conscious guests. Featuring upgraded salads like the Savory Chicken Fresco and Blue Cranberry Delite, this concept showed how fresh ingredients and bold flavors could challenge customer expectations. By positioning it as a premium, delivery-only brand, Subway could elevate their menu and capture health-aware audiences who may have overlooked their salad offerings in the past.
CONCEPT 3: The Kitchen—Sandwich Innovation Hub
A food truck meets a test kitchen experience designed for adventurous eaters. The Kitchen brought bold, limited-time menu items—like pit-smoked brisket sandwiches and build-your-own bowls—directly to local events, breweries, and festivals. This mobile brand lab helped Subway test new products in real time, gather customer feedback, and deliver big flavor with personality and edge.
CHALLENGES & APPROACH
After sitting down with the Uber Eats team, one thing was clear: We needed to show, not just tell. This presentation was designed to help franchisees and decision-makers visualize how mobile ordering and delivery-only “ghost kitchens” could expand Subway’s reach.
To do this, I created three easy-to-understand concept examples, all brought to life with real-world visuals and approachable storytelling. Each one explored how existing inventory, trending ingredients, and technology-driven testing could work together to drive new revenue streams.
THE RESULT
The final presentation walked teams through three bold ideas—each with clear, visual examples of how Subway could bring these concepts to life. It helped spark conversations around digital-first thinking, and gave teams a roadmap to explore mobile-only offerings in ways that felt practical, exciting, and scalable
