Fresh Fare Farms Multi-Channel Advertising Campaign
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OVERVIEW
This multi-channel campaign for Fresh Fare Farms was all about spreading the word on their mission of local sourcing, sustainability, and community support. I designed a cohesive set of print and digital ads aimed at younger, socially-conscious audiences, focusing on healthy meals, easy prep, and giving back to the community.
CHALLENGES & APPROACH
The challenge was to balance emotion with practicality—showing how Fresh Fare Farms makes healthy, local food easy and accessible, while addressing food insecurity.
I created a magazine ad, social media carousel, and animated banner, all built to work together across channels.
The magazine ad used a Z-pattern layout and bold colors to connect with readers in print.
The carousel ad told a three-part story of family, fresh food, and giving back, designed for social media engagement.
The animated banner used motion and urgency to drive quick clicks during Hunger Action Month.
THE RESULT
The campaign delivered a unified look and message across all platforms, helping Fresh Fare Farms stand out while building trust and recognition. Each piece was tailored to the platform, but all worked together to support the brand’s mission—making local, sustainable food feel easy, approachable, and worth supporting.
